About Essential Haircare
More than 20 years ago, Essential Haircare was born from the philosophical idea that the true greatness of human beings lies in the harmony between ethics and aesthetics. As Plato said,
“What is beautiful is so only if it is also good, and what is good can only be beautiful.”
With the same spirit, we have chosen to offer a kind of beauty that is also good and fair for the world, through tireless scientific research that pursues optimal results for your hair with ever-increasing sustainability.
ESSENTIAL HAIRCARE
MOMO
Moisturizing. For dry or damaged hair.
MOMO/ is made with Apricot Extract, which locks in moisture for soft, nourished hair that is manageable and easier to detangle.
LOVE SMOOTH
Anti-frizz. For frizzy or coarse hair.
The Apple Extract in this line contains carbohydrates that lock in moisture and smooth hair as well as antioxidants that protect and keep it healthy, contributing to the overall anti-frizz effect.
DEDE
Delicate daily. For all hair types, ideal for frequent use.
Everyone can benefit from the antioxidant effect of DEDE/’s active ingredient, White Hibiscus Extract, which keeps hair resilient and healthy, and improves manageability by 50%⁵.
MELU
Anti-breakage. For damaged and long hair.
The Black Chickpea Extract in this line delivers two benefits, with polysaccharides creating a protective film that helps prevent breakage, and antioxidants preserving strength and structure.
LOVE CURL
Curl Enhancing. For curly and wavy hair.
Curls and waves love this line’s active ingredient, Baobab Pulp Extract, with carbohydrates to lock in moisture and smooth the hair, and antioxidants to protect and keep it healthy.
VOLU
Volumizing. For fine hair.
The proteins in Clementine Peel Extract help VOLU/ deliver its volume boost, while antioxidants protect the hair and keep it healthy.
SOLU
Clarifying. For all hair types.
The Buckwheat Extract in the SOLU/ line contains polysaccharides that lock in moisture and shield hair from dryness, damage, and breakage.
MINU
Colour protective. For colour-treated hair.
MINU/’s active ingredient, Green Coffee, contains caffeine, caffeic acid, and ferulic acid, which work together to protect hair against fading and damage and help keep colour vibrant.
NOUNOU
Nourishing. For processed and brittle hair.
NOUNOU/ is made with Lupin Extract, which contains proteins, polysaccharides and fatty acids to strengthen, repair and reinforce the hair, locking in moisture and improving resilience.